MARY & GEORGE

A CAMPAIGN SET OUT WITH AN AUDACIOUS GOAL: NOT JUST TO CAPTURE ATTENTION, BUT TO SEDUCE THE NATION AND MAKE NOISE IN A VERY CROWDED SPACE. UNDER THE CREATIVE PLATFORM "SCHEMING & SEDUCTION FOR THE BED OF POWER" WE TARGETED PERIOD DRAMA LOVERS, THE LGBTQ+ COMMUNITY AND THE UNDER-35S WITH STRIKING BRANDING & PROVOCATIVE LANGUAGE. 

THE RESULT WAS NOTHING SHORT OF SPECTACULAR. MARY & GEORGE CONQUERED THE PERIOD DRAMA LANDSCAPE, CAPTIVATING 1M VIEWERS IN 1 WEEK BECOMING SKY'S BIGGEST ORIGINAL LAUNCH SINCE 2022.